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April 27 - 30, 2026

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Discover how to grow faster, deliver more, and increase profit... From experts across the industry who have learned the hard way.

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The Biggest Event in the Agencies Space

1000 +
Attendees
5 +
Experts Sessions
1 th
Year

Essential automations that will increase your clients’ sales and retention

Greg Zakowicz

Senior Ecommerce Expert (SME)

Omnisend

About the Session

Consumer spending is slowing, putting increased pressure on brands to capture every sale possible. The right automations used the right way is the easiest way to increase sales. The problem is most brands don’t utilize them in a way that engages shoppers, maximizes sales, and increases customer retention. This session will uncover which essential automations brands need and strategies for using them to increase sales.

In this session you’ll discover:

  • Consumer shopping trends and how they impact email programs
  • Four essential automatons brands need and why
  • Retention opportunities companies miss that will make you look like a genius
  • Personalization tactics that increase automation-driven revenue
  • Tips to optimize messages for maximum conversions

Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend, an ecommerce marketing automation platform. With nearly 20 years of experience as an email and SMS marketing practitioner, consultant, and analyst, Zakowicz is a respected voice in marketing and ecommerce. Zakowicz has helped over 100 DTC companies launch programs and maximize their email and SMS marketing program sales and has extensively written about ecommerce and retail changes.
Zakowicz is a frequent speaker at ecommerce events and has been published and quoted in top retail and business publications, including Forbes, Bloomberg, Yahoo Finance, Adweek, Total Retail, USA Today, and Digital Commerce 360. Zakowicz has also hosted two ecommerce podcasts, winning a MarCom gold award for his efforts, and has previously been retained as an expert witness for trial, issuing a report on in-store and online consumer shopping trends.

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