Understanding Context Layers in Atarim AI (Global, Project, and User)

Discovery: How Atarim AI Learns Context

Atarim AI builds context through a layered discovery process. This hierarchy ensures the AI combines your brand identity, project data, and individual expertise before providing insights.

Global (Workspace Level):
Defines your company-wide brand rules, tone, and uploaded files that guide all AI behavior across projects.

Project (Local Level):
Adds or overrides context for specific projects, campaigns, or clients — ensuring the AI matches that project’s unique voice and goals.

User (Personal Level):
Customizes how the AI communicates with you based on your role, skills, and experience level.

Tip: Atarim AI reads these layers from top to bottom — starting globally, refining per project, and finally adapting to your personal expertise.

Step-by-Step Guide

1. Auto-Generate Brand Guidelines from a URL (Global Workspace Level)

Use AI to automatically detect and populate brand context from any public website. The system scans the site you provide and extracts key details such as the brand name, product or service offered, project type, target audience, tone of voice, and custom guidelines. These insights are then pre-filled into your Brand Guidelines, giving you a ready-to-use context layer without needing to enter everything manually.

Instructions:

1. Go to Settings → Define Your Brand → Brand & Audience
2. Paste your website URL (e.g. webflow.com)
3. Click Generate
4. Atarim AI will detect:
   • Brand name
   • Project type
   • Target audience
   • Tone of voice
   • Key context (goals, focus areas)

Note: This becomes your workspace’s global AI context, used for all projects unless overridden.

2. Customize Global Context Manually

You can also define these settings yourself. Instead of relying only on AI to populate brand context, you have the option to manually enter or adjust fields such as brand name, product, project type, audience, tone of voice, and custom guidelines. This ensures your Brand Guidelines reflect the exact positioning and messaging you want, whether at the project or global level.

Instructions:

1. Go to Settings → Define Your Brand → Brand & Audience
2. Manually input:
   • Brand tone
   • UX goals
   • Target audience
   • Compliance or accessibility standards
3. Click Save

Note: These will apply to all projects unless a specific one is customized.

3. File Uploads For Context

Configure Discovery Session Defaults for workspace-wide behavior. You can upload TXT and PDF files in your workspace settings (under Define your brand). These documents act as background context during page reviews and AI chats. Instead of re-explaining your brand standards or workflows every time, the AI will automatically reference the uploaded files when analyzing a page or rewriting content.

Recommendation: Include your brand tone, QA process, or visual identity guides to ensure AI consistency across your team.

Instructions:

• Go to Settings → Define Your Brand → File Uploads
• Click Upload File
• Select your TXT or PDF file from your computer
• Once uploaded, confirm the file appears in your list of context files
• Click Save to apply changes

Why It’s Useful?

• Consistency: Your brand guidelines, tone, or QA standards are always applied.
• Compliance: Policies like accessibility or data protection can be reinforced automatically.
• Efficiency: Upload once, and every review benefits—no need to paste guidelines manually.

Examples Of Usage

• Upload a QA checklist or brand guidelines and the AI can reference them automatically.
• Upload a privacy policy and ask the AI to evaluate how well your page communicates user data practices.

This makes reviews more tailored to your workflows and ensures the AI has the right context for every project.

Note: Files uploaded here become “AI training” for your company context. Any new project without local overrides will inherit these defaults.
File upload is only available in the Global Settings, not in the Project Settings

4. Override Context Per Project

Use this when a project has different branding or tone from your global setup. Project-level Brand Guidelines let you override the global defaults so the AI follows the correct style, audience, and messaging for that specific project. This is helpful when working with multiple clients, sub-brands, or campaigns that require a unique voice distinct from your global brand context.

Instructions:

1. Open the Projects screen
2. Click the three-dot menu → Project Settings
3. Switch the Enable Global Settings option to Off.
4. Go to the AI Project Settings tab.
5. Click Generate From URL OR input custom details
6. Click Save Changes to apply the updates.

Recommendation: Ideal for managing white-label clients, separate brands, or campaign-specific tones.

5. User-Level Context – Define Who You Are

Your User Profile helps Atarim AI personalize how it communicates with you. By selecting what best describes your role and your level of experience, the AI adjusts its tone, detail, and recommendations — so every agent speaks your language.

Note: These settings personalize your communication experience only — they don’t affect other team members.

Instructions:

1. Click People from the left navigation panel.
2. Select your User Name from the list.
3. Under Which of these describe you best?, choose all roles that apply.
   • Web Designer
   • Content Creator / Copywriter
   • UI/UX Designer
   • QA / Tester
   • Web Developer
   • Product Manager
   • Project Manager
   • Marketing Professional
   • Agency Owner / Freelancer
   • Internal Team Member (at a larger company)
   • Other (please specify)
4. Scroll to Level of Experience and pick one:
   • I’m a beginner – Clear, supportive feedback with detailed “why” explanations.
   • I’m an intermediate – Balanced and practical advice that builds on existing knowledge.
   • I’m an expert – Advanced, detailed feedback with technical depth.
   • I’m the final boss – Concise, high-level insights and strategic recommendations.
5. That’s it — your selections auto-save automatically.

Tip: You can update these anytime to help Atarim AI fine-tune how it communicates with you during reviews and chats.

FAQs