Strengthen Your Copy with Lexi
Ensure every word on your page is clear, consistent, and aligned with your brand voice.
Lexi is your Copy & Tone Optimizer inside Atarim, built to ensure your written content is as polished and purposeful as your design. Whether you’re refining CTA buttons, adjusting benefit statements, or tightening up landing page headlines, Lexi helps transform bland, filler-heavy language into clear, actionable copy that resonates.
She doesn’t just fix typos or grammar. Lexi analyzes the tone, strength, and brand alignment of your content. That makes her a valuable tool during QA reviews, content design handoffs, or last-mile prep before a launch. Her suggestions are focused on improving clarity, driving user action, and helping your messaging feel both human and consistent across every section.
From onboarding flows to pricing pages, Lexi helps your team avoid vague phrases like “click here” or “manage easily” and replace them with stronger, benefit-driven alternatives that reflect your product’s voice and value.
Relevant For
- Marketing Managers polishing conversion-driven landing pages
- Product Managers ensuring clarity in onboarding flows or feature copy
- Design Leads collaborating on button text and headings
- QA Reviewers checking for filler phrases or unclear value messaging
- Cross-functional teams involved in publishing live, user-facing content
Prerequisites
- No setup required — Lexi runs in supported views ( Collaborate URL )
- Access to the InnerCircle Group
Lexi Personality Snapshot
- Archetype: Cheerful wordsmith meets UX strategist
- Behavior: Helpful but non-intrusive — only surfaces copy when it matters
- Tone: Friendly, respectful, confident
- Catchphrase: “Let’s make this clearer.”
Step-by-Step Guide
Step 1: Preparing and Starting Lexi’s Review
Before Lexi can begin her analysis, load the target page into Atarim’s Visual Collaboration (Canvas) View. This ensures Lexi can evaluate not just the copy, but also tone, CTAs, microcopy, and overall clarity in full context. How to Run an AI-Powered Page Review
Tip: This step initiates the review process. Once Lexi is chosen from the Inner Circle and you click “Review Page,” her analysis will begin.
Step 2: Lexi Runs in the Background
Once activated, Lexi begins scanning all visible text elements on the page silently in the background. This includes everything from microcopy (like buttons and labels) to larger elements such as headlines, onboarding instructions, and error messages.
She works automatically — analyzing copy for clarity, tone alignment, and persuasiveness — without needing additional prompts. While the scan is running, Lexi takes into account layout, spacing, and design constraints so her recommendations fit naturally within your interface.


Note: You won’t see immediate changes as Lexi works in the background. Instead, her findings will appear as visual stickers pinned to the text elements once the scan is complete, making it easy to review and compare original vs. suggested improvements.
Step 3: What Lexi Evaluates
Lexi reviews every piece of visible text on the page — from buttons and labels to headlines and onboarding flows — with a focus on clarity, persuasiveness, and tone consistency. She checks whether copy communicates the message clearly, aligns with your brand’s voice, and guides users toward the intended action without confusion or friction.
Copy & Microcopy Editing
- Rewrites in-canvas text such as buttons, labels, headers, modals, and empty states
- Fixes grammar, spelling, and sentence flow
- Replaces vague or generic phrases (e.g., “Click here” → “Explore Plans”)
Tone Optimization
- Adapts language to your brand voice (formal, casual, fun, etc.)
- Reduces passive voice and overused wording
- Ensures consistency across screens and components
Call-to-Action (CTA) Enhancement
- Improves headline and CTA clarity
- Adds urgency and benefit-driven phrasing
- Adjusts copy length to fit within visual boundaries
UX Writing Best Practices
- Refines onboarding text, tooltips, alerts, and error messages
- Enhances clarity and usability for non-technical users
- Writes with accessibility and smooth reading flow in mind
In-Canvas Context Awareness
- Considers layout, spacing, and design constraints
- Tailors suggestions for both desktop and mobile environments
- Detects when text may overflow or break design elements





Step 4: Reviewing Lexi’s Feedback
Lexi shows her recommendations as visual stickers pinned directly to the text elements she reviews.
Instructions:
- Click on any sticker to open Lexi’s suggestion.
- Decide whether to keep the suggestion or hide it if it doesn’t apply.


Note: Lexi prioritizes clarity, persuasiveness, and tone fit.
Step 5: Managing Lexi Suggestions
Once Lexi’s stickers appear on the page, you’ll need to decide what to do with each one. Think of this as turning her feedback into action (or discarding it if it’s not relevant). Every suggestion can either be kept to use or hidden to dismiss, and important ones can also be converted into tasks for your team.
Actions you can take:
- Keep (click or swipe right) → Accepts Lexi’s recommendation
- Hide (click or swipe left) → Dismisses the suggestion if it doesn’t apply to your project.
- Assign the task, update its status, or add a follow-up question → Converts the suggestion into a task you can manage in your workflow.






Note: Only users with task permissions can manage assignments and workflow actions.
Step 6: Multi-Agent Collaboration with Lexi
Lexi works best when she’s not working alone. While her primary focus is on clarity, tone, and persuasive copy, her recommendations become even more powerful when paired with other Atarim AI Agents. Together, these agents create a full-circle review process that covers content, design, accessibility, technical issues, and workflow alignment.
Learn More About Pixel | Learn More About Index | Learn More About Navi | Learn More About Claro | Learn More About Glitch | Learn How to Get the Most Out of the InnerCircle
| Agent | Contribution |
|---|---|
| Pixel | Shrinks or simplifies copy to avoid overflow |
| Claro | Clarifies vague input and turns it into usable copy |
| Navi | Refines copy in accessibility-flagged or high-friction areas |
| Index | Improves headings and alt text for SEO |
| Glitch | Rewrites technical error messages for better UX |


Tip: Multi-agent collaboration ensures nothing slips through the cracks. Copy is not only clear and on-brand, but also visually aligned, accessible, technically correct, and SEO-ready.
Real-World Friction Lexi Eliminates
- “The copy’s not quite there…” → Lexi delivers clean, persuasive copy instantly.
- “What do they mean by ‘fix the text’?” → Claro + Lexi translate vague feedback into a clear task with a rewrite.
- “Who’s checking tone?” → Lexi ensures your voice stays consistent across the page.
- “Why is the button text wrapping weirdly?” → Lexi rewrites the copy to fit while keeping the intent intact.
- “Feedback loop on copy takes forever.” → Lexi provides a final version in seconds, cutting approval time dramatically.
FAQs
No. Lexi offers suggested rewrites, you choose what to keep or ignore.
No. You must convert suggestions into tasks manually, if needed.
Yes, during the “Review Page” prompt, you can include optional focus areas like “make more confident” or “use benefit-first language.” This helps Lexi fine-tune her recommendations.
Currently, Lexi is optimized for English-language content. Multilingual support is being explored, but results may vary in other languages.
Lexi flags repetitive wording and suggests concise or more specific alternatives to keep your copy fresh and actionable.
Lexi learns from patterns in your workspace copy. For better results, ensure your team consistently uses preferred tone and terminology across tasks and pages.
Lexi is most effective on microcopy (e.g., buttons), headlines, benefit messaging, onboarding flows, and any user-facing content where tone and clarity matter.
Tips & Tricks
- Use Lexi during your final pre-launch review to refine CTAs and headline clarity
- Run Lexi across all breakpoints to ensure mobile and tablet views carry consistent messaging
- Combine Lexi with Pixel and Claro to catch both visual inconsistencies and vague user feedback that impacts copy
- Tag copy-related tasks with #copy-review or #lexi to organize revisions and delegate efficiently
Summary
Lexi gives your team a powerful way to ensure that your copy is clear, action-oriented, and aligned with your brand voice without slowing down your workflow. Whether you’re preparing pages for launch, refining onboarding content, or running QA, Lexi helps elevate your messaging from “good enough” to conversion-ready.
Add Lexi to your final review process to consistently deliver content that not only looks great but sounds great across every screen, for every user.